In a service business environment particularly Banking, Insurance and Supply chain, that is characterised by a battle for the customer, where the need to grow in volumes and numbers has given way to selective growth strategies rather than messages about a slowing of new business, an undeniable competitive advantage is provided by robust, reliable, and useful systems for measuring customer profitability or value, both current and potential, in connection with budgeting and pricing methodologies.

We provide effective levels of analysis of the information that the current competitive and strategic framework requires to evaluate properly the value of the relationships created with the customers. This enables the decision makers to understand which products and services generate most revenue, customers who hold how much account balances, comparisons of commercial activities of branches and staff and trends in the growth of revenue and or expenses to mention but a few.